Since our inception, we have been committed to providing our customers in rail with innovative software that enables the industry to streamline its paper-based processes. In this time, we have seen the rail industry embark on its digital journey. This has recently cultivated in an increased demand for greater communication and collaboration throughout the network.
Indeed, how we communicate and collaborate has changed exponentially in the time we’ve been operating. Digital content has replaced paper-based communication, with more people favouring strong digital profiles and processes to support greater efficiency in business and beyond.
As a result, we have been working hard to create a website that aligns with the brand identity we have grown in to. This will enable us to communicate more effectively with our customers and clients in rail, and with the wider OnTrac team too. Starting with our new website, we have embarked on a journey that will see our digital presence expand, evolve and change with both company and industry demands – including our social channels too.
Nothing about our values or vision as an organisation is changing. We are still passionate about leading the way when it comes to digitising rail via software innovation. This recent transformation of our digital presence simply enables us to be the change we want to see. By harnessing the power of digital, we can communicate the OnTrac brand more effectively. This includes both our products and the industry we serve.
Having a strong company website and digital presence that reflects where we want to be within the future of rail is imperative to us. We hope that the changes we have made are well received by our customers, partners and contacts across the rail industry.