Find out the thinking behind our new design and let us know what you think...
Ontrac is a well-known brand in many industries and we have been developing innovative IT solutions for almost 10 years.
Our new logo comes at a significant time. Over the past year Ontrac has grown rapidly and as a result we have trebled in size. We moved to larger offices in November 2014 and felt this was an ideal time to modernise our identity.
It took a long time to decide on the new logo and we considered a host of different possibilities before we arrived at the solution. We wanted a logo that reflected more about who we are and what we do. We've stripped our old logo back and revealed our core, underlying current. It represents simplicity, clarity and development. We're confident it also reflects our brand, culture and how we work with our clients.
The new branding will run across our website, apps, social media, literature and events - bringing us together under one new look.
We’re not replacing our old logo all at once – our new logo will begin to appear in different places over time. Firstly on our website and social media. Following this our logo will be replaced in our apps on each new version update.
We have many more exciting changes in the pipeline including a new website and launch of several new products. We also have plans to exhibit at exhibitions across the UK so keep an eye out for us.